<p><strong>About Us</strong> </p><p>At Catholic Schools Broken Bay, our Vision is to provide ‘Authentic, professional Catholic education, delivered with care and compassion’. The Vision underpins our exciting and robust Towards 2025 Strategy which places students at the centre of everything we do, and which brings schools and parishes together to work as one. The Towards 2025 Strategy commits our system of schools to being at least as good as the very best, to maximise the learning growth of every student, and to inspire hearts and minds to know Christ and love learning. </p><p>Covering an expansive geographical area which includes the Central Coast, Sydney’s Northern Beaches and North Shore, Catholic Schools Broken Bay is a system serving 45 Catholic Schools with around 17,000 students from Kindergarten to Year 12. </p><p><strong>Benefits of Working with Us </strong> </p><ul><li>Competitive salary on offer </li><li>Free onsite parking or public transport close by </li><li>Generous leave entitlements including ex-gratia leave at Christmas time and Annual Leave Loading  </li><li>25% School Fee Discount </li><li>Salary Packaging for eligible employees </li></ul><p><strong>About the Role </strong> </p><p>Reporting to the Senior Lead: Executive Support you will be an integral part of the Marketing and Communications Team within the Office of the Director. This collaborative role is focused on data driven insights, developing recommendations to optimise marketing strategies for continued school growth and implementation of these strategies. </p><p>The role is key in developing recommendations to support: </p><ul><li>Attracting and retaining students into the CSBB community </li><li>Product enhancement  </li><li>School value propositions  </li><li>Reputational awareness  </li><li>Enhanced parent and student journey experience </li></ul><p>By leveraging market research, customer data, conducting a comprehensive competitive analysis, you will contribute to the strategic alignment of our system initiatives and continue to drive growth. </p><p><strong>Key Responsibilities</strong> </p><ul><li>Conduct research to identify trends, opportunities, and the landscape specific to Catholic education </li><li>Regularly gather feedback from stakeholders to continuously improve marketing approach </li><li>Analyse community needs, including parish and diocesan demographics to inform marketing, community engagement strategies and targeted product development. </li><li>Develop marketing and promotion strategies that directly correlate with student enrolment growth </li><li>Develop insights that assist to create campaigns that highlight the unique value proposition of Catholic education and enhance community reputation awareness. </li><li>Develop and implement strategies to ensure improved student and staff retention and satisfaction  </li><li>Produce comprehensive reports and dashboards on marketing effectiveness and enrolment performance </li><li>Ensure efficient use of resources through appropriate reporting metrics </li><li>Provide insights to optimise marketing spend based on ROI analysis </li><li>Confidently present insights to Senior leadership and stakeholders  </li><li>Assist Principals/System Leaders in development and implementation of strategic marketing plans at local level </li><li>Provide training and development opportunities for school marketing officers and other staff involved in marketing activities </li><li>Contribute as a marketing SME to projects and initiatives as part of the Towards 2025 strategy and future CSBB strategies </li></ul><p><strong>Essential Criteria</strong> </p><ul><li>Supportive of the Catholic ethos &amp; values  </li><li>Skilled and experienced marketing specialist with at least 5 - 7 years&#39; experience in strategic marketing and insights or external-focused business analytics (within the education sector an advantage) </li><li>Tertiary credentials in Marketing, Communications (or a related field) or equivalent level of subject matter knowledge through any combination of education, training and/or experience </li><li>Exceptional communication skills, both written and verbal, with excellent active listening skills and the ability to clearly articulate messages to a variety of audiences </li><li>Demonstrated ability to gather, interpret, and use data to inform decisions about marketing strategies </li><li>Solutions-focused mindset with a thorough understanding of marketing principles and experience in using marketing data analytics tools </li><li>Experience developing and implementing data driven marketing business plans from concept through to campaign measurement </li><li>Adaptive and responsive to change with the ability to work collaboratively and effectively with a range of stakeholders with competing priorities </li><li>Demonstrated understanding and ability to apply effective project planning and coordination across teams </li><li>Understanding of the role of marketing in the not-for-profit service sector is advantageous </li><li>Knowledge of customer journey cycles and levers to support buying and retention decisions  </li><li>Has advanced knowledge and skill in the Microsoft suite of products </li></ul><p><strong>Application Process </strong> </p><p>Applications should include:  </p><ul><li>A cover letter of no more than one page, addressing why you are interested in the role and addressing each of the essential requirements listed above; and  </li><li>A current resume  </li><li>Email to: <a href="mailto:careers&#64;dbb.catholic.edu.au" rel="nofollow">careers&#64;dbb.catholic.edu.au</a></li></ul><p><strong>Closing Date: 5pm, Tuesday 6 August 2024</strong> </p><p><i>Agencies, please note that unsolicited resumes will not be accepted for this position. </i> </p><p> </p><p><i>Catholic Schools Broken Bay promotes a culture of safety and care for children and young people. The Diocesan Office for Safeguarding Charter provides overarching principles that ensure children and young people are at the centre of the work we do and that every child and young person is encouraged to have a voice and participate in their community to their fullest potential. All employees must be aware of the Diocesan Office for Safeguarding Charter and be committed to organisational child safe standards and practice. Successful applicants for child-related roles must meet the requirements of the Working with Children Check.</i> </p>